Registration is open for the 8th annual Summer Ops Camp presented by SAM Magazine, sister publication to Adventure Park Insider. The event will take place at Killington Resort, Vt., September 5-7, 2017.
With the continued growth of summer resort operations, Summer Ops Camp aims to be an open-forum gathering dedicated to sharing best practices through hands-on workshops, sessions, product demos, and fun networking activities. Get hands-on with cutting edge and well-established attractions, from aerial activities to mountain biking and everything between.
What to Expect:
- Focus on growing summer business.We gather experts and fellow operators to share ideas and knowledge about how to increase your bottom line.
- Latest and greatest.Learn about the next big summer attractions and activities, and meet vendors who supply them.
- Operational best practices.Whether it’s your aerial adventure park, summer tubing or mountain bike park, learn how to keep your customers and employees safe during summer months.
- By the numbers. The latest research about summertime and year-round customers will help you make informed decisions.
- This camp is fun! You never know unless you try, so we make fun part of the curriculum. We guarantee many “ah-ha!” moments while you experience mountain biking, zip lines, aerial adventure course, free fall tower, and so much more. Plus, round it all out by enjoying summertime food and beverage.
- Events. Do you host a third-party event or create your own signature series? Which events are hot? Learn how events can energize your existing adventure park.
- Catering to kids. The latest products and considerations for our youngest guests.
- Summer ops is a major transformation for resorts.How to convey your year-round brand to your customers and get employee buy-in.
- Pricing your summer attractions.A la carte? Package pricing? Pricing determined by supply and demand? What is working.
- Summer customers are different than your winter customers.The majority gets their information from online research and review sites. Learn about their habits and preferences.
- Regulations. Understand the latest regulations and standards for your summer attractions. Where is your exposure?
- Summer staffing.How do you address burnout? In-house training or third party? Plus, where to find employees, and how to staff the gaps at the end of summer.
- Comparative ROI.Anchor attractions such as mountain biking, zip tours and mountain coasters.
- Strategic capital planning and spending to grow your summer business.
This popular session is back with a new case study that will open your eyes to the possibilities.