Summer Ops Camp Registration Open


Registration is open for the 8th annual Summer Ops Camp presented by SAM Magazine, sister publication to Adventure Park Insider. The event will take place at Killington Resort, Vt., September 5-7, 2017.

With the continued growth of summer resort operations, Summer Ops Camp aims to be an open-forum gathering dedicated to sharing best practices through hands-on workshops, sessions, product demos, and fun networking activities. Get hands-on with cutting edge and well-established attractions, from aerial activities to mountain biking and everything between.

What to Expect:

  • Focus on growing summer business.We gather experts and fellow operators to share ideas and knowledge about how to increase your bottom line.
  • Latest and greatest.Learn about the next big summer attractions and activities, and meet vendors who supply them.
  • Operational best practices.Whether it’s your aerial adventure park, summer tubing or mountain bike park, learn how to keep your customers and employees safe during summer months.
  • By the numbers. The latest research about summertime and year-round customers will help you make informed decisions.
  • This camp is fun! You never know unless you try, so we make fun part of the curriculum. We guarantee many “ah-ha!” moments while you experience mountain biking, zip lines, aerial adventure course, free fall tower, and so much more. Plus, round it all out by enjoying summertime food and beverage.

Agenda Highlights:

  • Events. Do you host a third-party event or create your own signature series? Which events are hot? Learn how events can energize your existing adventure park.
  • Catering to kids. The latest products and considerations for our youngest guests.
  • Summer ops is a major transformation for resorts.How to convey your year-round brand to your customers and get employee buy-in.
  • Pricing your summer attractions.A la carte? Package pricing? Pricing determined by supply and demand? What is working.
  • Summer customers are different than your winter customers.The majority gets their information from online research and review sites. Learn about their habits and preferences.
  • Regulations. Understand the latest regulations and standards for your summer attractions. Where is your exposure?
  • Summer staffing.How do you address burnout? In-house training or third party? Plus, where to find employees, and how to staff the gaps at the end of summer.
  • Comparative ROI.Anchor attractions such as mountain biking, zip tours and mountain coasters.
  • Strategic capital planning and spending to grow your summer business.
    This popular session is back with a new case study that will open your eyes to the possibilities.

For more information, visit and check out the fun from camp last year in Park City, Utah!


About Author

Sarah Borodaeff is the former research editor for Adventure Park Insider magazine and current freelance contributor. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

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