State of the Industry Survey

The 7th annual State of the Industry Survey is now closed. Thank you to all who participated. We look forward to sharing the State of the Industry Report with you in January 2023.

Adventure Park Insider has launched the seventh annual State of the Industry Survey. The survey has been condensed to make it easier to complete and quantify business performance across all branches of the aerial adventure industry, from aerial parks to experiential programs and camps.

The survey helps quantify revenue trends, pricing formats, expenses, staffing numbers and salaries, facility types, activities and amenities offered, and marketing channel use and effectiveness. It also helps gauge how the industry has recovered from the pandemic.  As such, it provides an invaluable benchmark for many key measures of business performance. 

Adventure Park Insider and ACCT strongly encourage operators to participate in this industry-wide effort, as greater participation will increase the value and precision of the data and provide a clearer overview of the entire industry.

“The importance of documenting data from before, during, and post-pandemic is key to understanding our recovery and trajectory. Measuring our results will help operators and the industry as a whole make better-informed decisions as we look ahead to 2023 and future years as we rebound and rebuild,” said Olivia Rowan, publisher of Adventure Park Insider.

The data will once again be presented at the annual ACCT Conference. Subscribers to Adventure Park Insider receive a copy of the report as part of their annual subscription fee.

Want to check out the previous reports? You can request the reports for 2017, 2018, 2019, 2020, 2021, and 2022 here.

 

Frequently Asked Questions

What kind of information does the survey ask for?
The survey asks for business data including revenue and expenses, visitation numbers, staff information, marketing, historical performance, visitor demographics, operational information, etc. For assistance with collecting this data, refer to “Metrics that Matter”

How do I know my data will be kept private?
Your submission will be anonymous and used only for the purposes of this study. It will not be shared with any third party. The resulting report will present data in aggregated form only. There will be no way to identify individual submissions in the report.

I need to check on a data point, can I stop the survey and come back to it?
You sure can! As you navigate through the survey, the gray bar on the bottom of the page will show “Save & Continue”. This will allow you to submit your email and have a unique link sent that will let you come back to the survey later. If you have any trouble, email jack@adventureparkinsider.com.

What if I can’t/don’t want to share a specific piece of information?
If a question appears that you cannot answer or does not apply to your operation, you can leave it blank and continue to the next question. That said, we hope you will make every effort to fill out as many questions as possible.

Do I get anything for participating?
Participants will receive a copy of the resulting report, a complimentary subscription to Adventure Park Insider magazine to get or give to a valued staff member, and be entered into a drawing for one of five $100 Amazon gift cards.

I have questions about the survey and/or State of the Industry Report.
Just email jack@adventureparkinsider.com and he’ll be happy to help!

Here are a few articles to help you get prepared to take the survey:
Getting Ready for the State of the Industry Survey
Metrics that Matter

Want to check out the previous reports? You can request the reports for 2017, 2018, 2019, 2020, 2021, and 2022 here.