When to Post
Now that you have these tools and tips for forming the groundwork for an active and engaging Twitter account, it is time to execute.
“In the morning,” Choroszucha recommends, “the very first thing you should do is see what to post on Twitter each day.” This is not only looking at the trending topics, but also planning out each tweet. You can use a social media management tool like HootSuite that will post your planned content at the time of your choosing.
According to Buffer, you should aim to tweet up to 3 times a day. After the third tweet, engagement tends to fall off.
Creating an active account is a team effort. As you are planning your content, stress to your guides to take pictures and videos of especially cheerful customers that you can post later. According to Twitter, tweets with photos average a 35 percent boost in retweets. Those with videos get a 28 percent boost.
If customers post photographs themselves, make sure to retweet, like Cannonsburg did here.
Create a Dialogue
When you engage a lot on social media, you are bound to get feedback from customers. Respond to both the good and the bad. Twitter is the perfect platform to interact with your customers.
As Choroszucha says, “Twitter is very intimate. It gives people the chance to connect to Cannonsburg on a personal level. They feel a part of the business, not just a one and done customer.”
If you follow this advice, you will have a Twitter page up and running in no time. Have a clear goal, track your results, and execute. Your customers will feel more connected than ever to your business.
