Author Julia Barrero

Julia Barrero is a contributing columnist for Adventure Park Insider and the head of marketing at Xola, the booking and marketing software that zip lines, adventure parks, and other tour operators. Julia is also the lead writer behind Xola University, a business and marketing blog for tour industry professionals. She claims to have a writer's heart and a scientist's brain, which makes her a natural marketer. She specializes in data analysis for tour and activity companies. Through her blog posts, she hopes to turn tour operators everywhere into Jedi Marketing Masters.

Marketing Marketing Lessons

It’s been almost one year since I began writing “Insider Marketing,” Adventure Park Insider’s online marketing column. In that same span of time, the competitive landscape—and therefore, our marketing standards—have…


Mobile drives half of bookings across tours & activities. How and why your zip tour should pay attention.

1 2