The State of the Industry Survey
The 2020 State of the Industry Survey is open!
Adventure Park Insider and The Association for Challenge Course Technology (ACCT) are collaborating once again on the upcoming State of the Industry Survey. Now in its fifth year, this survey has been significantly modified, to make it both easier to complete and to quantify the impacts of COVID-19 on the aerial adventure industry.
ACCT and Adventure Park Insider strongly encourage operators to participate in this industry-wide effort, as greater participation will increase the value and precision of the data and provide a clearer overview of the entire industry. This applies even to those operators who were not able to open in 2020 due to COVID-19, as their participation will help gauge the impacts of the novel coronavirus. To that end, operators will be asked to provide data from the 2019 and 2020 seasons.
“ACCT is excited to partner with Adventure Park Insider on the Industry Survey, and we’re hoping to significantly increase participation via outreach to our membership,” said Shawn Tierney, executive director of ACCT. “Good data and the insights that come from it are vital to understanding our evolving industry, so this year please take a moment to fill out the survey—and then sit back and reap the benefits of greater knowledge once the results are in!”
“The importance of documenting this season cannot be overstated. Identifying just how significant the impact of COVID-19 has been will help us looking ahead to 2021 and future years as we rebound and rebuild,” said Olivia Rowan, publisher of Adventure Park Insider.
Frequently Asked Questions
What kind of information does the survey ask for?
The survey asks for business data including revenue and expenses, visitation numbers, staff information, marketing, historical performance, visitor demographics, operational information, etc. For assistance with collecting this data, refer to “Metrics that Matter”
What if my operation didn’t open in 2020 due to COVID-19?
We still want to hear from you! It is important to know how many operations were unable to open due to the pandemic, so even if your operation did not open in 2020, we encourage you to participate.
How do I know my data will be kept private?
Your submission will be only be used for the purposes of this study and will not be shared with any third party. The report will share data in aggregated form only. There will be no way to identify individual submissions in the report.
I need to check on a data point, can I stop the survey and come back to it?
You sure can! As you navigate through the survey, the gray bar on the bottom of the page will show “Save & Continue”. This will allow you to submit your email and have a unique link sent that will let you come back to the survey later. If you have any trouble, email firstname.lastname@example.org.
What if I can’t/don’t want to share a specific piece of information?
If a question appears that you cannot answer or does not apply to your operation, you can leave it blank and continue to the next question. That said, we hope you will make every effort to fill out as many questions as possible.
Do I get anything for participating?
Participants will receive a discounted copy of the resulting report and be entered into one of several drawings for fabulous prizes throughout the duration of the data collection period!
I have questions about the survey and/or State of the Industry Report.
Just email email@example.com and she’d be happy to help!
Here are a few articles to help you get prepared to take the survey:
- 2019 State of the Industry Top-Line Report
- Getting Ready for the State of the Industry Survey
- Metrics that Matter
Want to check out the previous reports? You can purchase the reports for 2017, 2018, 2019, and 2020 here.