State of the Industry Survey

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Thank you to everyone who took part in the third annual State of the Industry survey. Subscribe now to be sure that you receive your copy of the top line report, coming out in the Winter 2019 edition, and the complete report, coming out in the Spring 2019 edition.

 

For this third annual edition, Adventure Park Insider and ACCT are customizing the questionnaire to better address the different sectors of the industry–aerial parks, zip lines and tours, experiential and educational programs, college programs and kids camps among them. The changes will make the survey easier and less time-consuming to complete. The results will be released at a session at the upcoming annual ACCT conference in Denver, Co, Feb. 7-10, 2019 and in the Winter edition of Adventure Park Insider.

ACCT and Adventure Park Insider strongly encourage operators to participate in this industry-wide effort, as greater participation will increase the value and precision of the data and a clearer overview of the entire industry.

“ACCT is excited to partner with Adventure Park Insider on the industry survey, and we’re hoping to significantly increase participation via outreach to our membership,” says Shawn Tierney, executive director of ACCT. “Good data and the insights that come from it are vital to understanding our evolving industry, so this year please take a moment to fill out the survey – and then sit back and reap the benefits of greater knowledge once the results are in!”

“’If you can’t measure it, you can’t improve it”. It’s an old adage that applies to our constantly changing and evolving business. Operators have to manage for improvement and to do so they need to measure to see what is getting better and what isn’t. This survey creates a great benchmark for operators to evaluate their progress,” said Adventure Park Insider’s publisher, Olivia Rowan.

Any answers provided will be held in the strictest confidence and the final report will feature aggregated data that does not allow for individual identification.

Why do we do this?
The simple answer is: because we were asked to. Operators want to benchmark their own business and make informed decisions. We were getting a lot of requests for industry data, but there hadn’t been a single source collecting and aggregating such data, so we didn’t have it to provide. And we truly believe that this is something we can do to support the industry as it continues to grow and evolve. The catch is: we can’t do it successfully without your participation.

How do I know my data is safe? 
The survey asks for a fair amount of information that you probably wouldn’t share with strangers, so it’s understandable to question who is seeing it and why it’s needed. Fear not. The data is password protected behind a firewall and only a small team comprised of folks who are not your competitors or related to your competitors in any way have access to it. This team of data crunchers, made up in part by research professionals from Guest Research, Inc., provides the analysis, and really only cares about the aggregated numbers.

Speaking of that, we aggregate the data in such a way that it’s impossible to identify any single operation within the report. Check out the reports from the past two years to see for yourself.

And finally, if you’re not comfortable answering a question, skip it. None of the operational data questions are required. Of course, the more information you provide, the more valuable the aggregated results are, and you should feel safe knowing your information is secure.

We ask that you be a part of the industry-wide effort! If you have any questions regarding the survey or final report, please email sarah@adventureparkinsider.com.

Here are a few articles to help you get prepared to take the survey:

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About Author

Sarah Borodaeff is the digital editor and project manager for Adventure Park Insider magazine. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

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