State of the Industry Survey

0
The State of the Industry Survey

The 4th Annual State of the Industry Survey is designed to gather business information from aerial adventure operators, which is then compiled into a comprehensive report aimed at helping you make informed decisions that lead to greater success.

Adventure Park Insider and the Association for Challenge Course Technology (ACCT) have collaborated for the second year running to customize the questionnaire to address different sectors of the industry­—aerial parks, zip lines and tours, experiential and educational programs, and camps.

“Greater participation will increase the value and precision of the data and present a clearer overview of the entire industry,” said ACCT executive director Shawn Tierney. “Please take a moment to fill out the survey—and then sit back and reap the benefits of great knowledge when the results are in!”

Frequently Asked Questions

What kind of information does the survey ask for?

The survey asks for business data including revenue and expenses, visitation numbers, staff information, marketing, historical performance, visitor demographics, operational information, etc. For assistance with collecting this data, refer to “Metrics that Matter”

How do I know my data will be kept private?

Your submission will be only be used for the purposes of this study and will not be shared with any third party. The report will share data in aggregated form only. There will be no way to identify individual submissions in the report.

I need to check on a data point, can I stop the survey and come back to it?

You sure can! As you navigate through the survey, the gray bar on the bottom of the page will show “Save & Continue”. This will allow you to submit your email and have a unique link sent that will let you come back to the survey later. If you have any trouble, email sarah@adventureparkinsider.com.

What if I can’t/don’t want to share a specific piece of information?

If a question appears that you cannot answer or does not apply to your operation, you can leave it blank and continue to the next question. That said, we hope you will make every effort to fill out as many questions as possible.

Do I get anything for participating?

Participants will receive a complimentary copy of the resulting report and be entered into one of several drawings for fabulous prizes throughout the duration of the data collection period!

I have questions about the survey and/or State of the Industry Report.

Just email sarah@adventureparkinsider.com and she’d be happy to help!

Here are a few articles to help you get prepared to take the survey:

Want to check out the previous reports? You can purchase the reports for 2017, 2018, and 2019, as well as six deeper dives here.

Share.

About Author

Sarah Borodaeff is the digital editor and project manager for Adventure Park Insider magazine. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

Leave A Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.