The Best Ways to Measure Google+’s Impact
No marketer knows exactly what goes on when Google’s algorithm recognizes a Google+ listed business. It’s impossible to predict the precise impact of getting a Google+ business page.
Instead, marketers have to treat Google+ as an experiment, and measure the SEO impacts of the platform over time. Here’s how:
The “Google Yourself” Strategy
We’re starting very high tech here, people. The best way to know if your Google+ business page is helping is to simply punch in some relevant keywords.
Use an incognito or private window in the research to ensure that topics you’ve searched in the past are not influencing your results. If you use Google Chrome as your browser, do your research in an Incognito window. Here’s how you would enable private browsing for Safari, Internet Explorer, and Mozilla users.
Free SEO Ranking Tools
There are also free tools that give you a general sense of how your SEO is performing. I like Moz’s Open Site Explorer. Just punch in your URL and check periodically to see if it improves over time.
