PART I OF A TW0-PART SERIES ON GOOGLE: How to Talk to Google

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Rule #1: Google trusts nobody more than Google. That’s why a Google+ business profile increases your company’s visibility unlike any other social media platform.

What differences do you see in the following two screen shots?

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I get a lot more information about the second adventure park than the first one. The second screen shot shows me that this is an established park, thanks to the map, the photos, and the impressive 61 customer reviews. Detailing its hours of operation and phone number help potential customers get in touch more easily.

All in all, the second adventure park is far more visible to the potential customer than the first. The customer doesn’t even have to click on the website to know how to contact the business or to read about others’ experiences.

That’s what it looks like when you use Google+ effectively.

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About Author

Julia Barrero is a contributing columnist for Adventure Park Insider and the head of marketing at Xola, the booking and marketing software that zip lines, adventure parks, and other tour operators. Julia is also the lead writer behind Xola University, a business and marketing blog for tour industry professionals. She claims to have a writer's heart and a scientist's brain, which makes her a natural marketer. She specializes in data analysis for tour and activity companies. Through her blog posts, she hopes to turn tour operators everywhere into Jedi Marketing Masters.

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