Zozi, the booking software startup, is being acquired by Peek, another reservation service for tours and activities. Details of the deal have not been disclosed, but Peek describes it as a partnering or “coming together.” Whatever it’s called, Peek is said to be hiring Zozi employees and onboarding its customers; the Zozi brand, software, and marketplace will be phased out, according to travel trade website Skift.
As part of the changeover, Peek will migrate merchants using Zozi’s direct to consumer marketplace to Peek’s site, Peek.com, and will phase out Zozi’s consumer offering. Customers of Zozi’s enterprise software platform, Advance, will be moved to Peek’s Pro platform. “There will be no changes in cost, but there will be exciting enhancements in service,” says Ruzwana Bashir, the chief executive of Peek.
Bashir also claims “this deal will make Peek the largest platform for tours and activities in the world.”