How Sound is the State of the Industry?


The Adventure Park Insider State of the Industry Report is coming soon as part of the Spring issue, but you can get a jump on it and check out the top line report here.

In addition, Adventure Park Insider will present additional information and analysis  in a seminar at the Association for Challenge Course Technology Conference and Trade Show in Denver Feb. 8. Join us to discuss the 2019 State of the Industry Report and explore what’s driving growth, project trends, and industry benchmarks.

The workshop is designed to provide operators with knowledge and understanding of industry data, advice on how to break down the data into applicable benchmarks, and help operators apply the data to their businesses.

Scott Hannah

Scott Hannah, president of Guest Research

Among the panelists who will contribute to this effort is Guest Research’s Scott Hannah, president of the Denver-based firm. For the past three years, Scott and his team have provided analytical support and contributed to questionnaire design on the State of the Industry Report.

Guest Research provides quantitative research services to ski areas, resorts, vacation rental management companies, destination marketing organizations, waterparks, and other leisure activity companies. Its satisfaction and loyalty survey systems are based on the Net Promoter Score, the universal measurement of customer loyalty.

Other panelists include industry business consultant Paul Cummings of Strategic Adventures and Lee Kerfoot of Kerfoot Canopy Tour and Brainerd Zip Line Tour in Minnesota.


About Author

Sarah Borodaeff is the former research editor for Adventure Park Insider magazine and current freelance contributor. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

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