Go Outside on Black Friday


go-ape-330REI is shaking up Black Friday by closing its stores and telling its co-op members and customers to #OptOutside. Operators are taking advantage of the momentum created by the retail giant and encouraging families to join them in the great outdoors.

Go Ape, a challenge course and zip line operator with courses in a dozen states, has declared Black Friday #FamilyFriday. They will open their courses for free to kids under the age of 15 when accompanied by an adult.

“It’s time we reset our values on this day,” said Dan D’Agostino, Go Ape USA managing director. “We applaud REI’s #OptOutside and we encourage everyone to spend the day with the loved ones and enjoy nature, whether it’s hiking your favorite local trail, ice skating, or biking.”


About Author

Dave Meeker is the senior editor for Adventure Park Insider. He has a background in marketing, public relations, and writing in the mountain resort industry. Before joining the team at API, Dave was the marketing director for Mount Snow in Vermont. What better way to try and conquer a slight fear of heights than to work at a magazine that covers adventure parks? He couldn't think of one.

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