Get Ready for the State of the Industry Survey

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The Adventure Park Insider State of the Industry Survey is coming soon. For this third annual edition, Insider and the Association for Challenge Course Technologies are collaborating to customize the questionnaire to address different sectors of the industry­–aerial parks, zip lines and tours, experiential and educational programs, and camps.

Here are some of the key pieces of data to collect so you are ready when the survey launches in early October. State of the Industry Survey

  1. Revenue: Activity and Ancillary Sales
  2. Expenses
  3. Visitation Numbers
  4. Staffing Numbers and Costs
  5. Marketing Channels and Costs
  6. Historical Performance (Visitation numbers from 2014-2018)
  7. Visitor Demographics (Age, local vs. destination guests)
  8. Operational Information (brake systems, standards applied, activities offered)
  9. Insurance Costs
  10. Injuries and Incidents (number, severity, near misses)

If all of this seems like a lot, check out “Metrics that Matter” for a more in-depth look at some of these metrics and check out “What’s in a Name” for terms that will be used in the survey.

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About Author

Sarah Borodaeff is the digital editor and project manager for Adventure Park Insider magazine. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

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