Blend Marketing Hires Veteran Adventure Park Operator


Blend Marketing, a marketing agency focused on the tours and activity space, has hired Eric Howden as account manager.

Eric Howden. Photo courtesy of Blend Marketing.

Howden comes to Blend with more than 20 years of outdoor industry experience, most recently serving as general manager of Lake Geneva Ziplines and Adventures.

Eric says, “I was first introduced to Blend more than three years ago. Since then, I’ve had the opportunity to see Blend’s work up-close, including rebranding and full website builds. As a client, I always found the Blend team good at marketing and an all-around friendly and great group of people to work with.  It made my job better as a manager, and I’m looking forward to doing the same for other operators.”

“Already in the last few weeks, Eric has supported our whole team with great ideas and priceless advice about the inner workings of adventure park operations and also from a client experience point of view. In exchange, he sees how deep we go with marketing and analysis to create value for clients every day,” says Blend co-founder Jeremiah Calvino.

About Blend Marketing

Blend Marketing is a full-service marketing partner for tours, activities, and attractions. They specialize in brand strategy, website conversion optimization, digital advertising, and data analysis. Adventure companies can learn more at


About Author

Sarah Borodaeff is the former research editor for Adventure Park Insider magazine and current freelance contributor. A professional ski bum and former zip guide, Sarah enjoys any excuse to talk about outdoor adventures.

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