By Skip King, Reputation Strategies COVID-19 has upended business plans for everyone. In the short term, everyone has been focused on shutting down and handling inquiries. Here are a couple…
Author Skip King
This story is evolving so quickly that some of the stuff we wrote three days ago is already obsolete.
Whether you think the concern—even panic—over COVID-19 is warranted or not is immaterial. The fact is that it’s the leading worldwide story, and it’s likely to stay that way for a while.
Recent incidents suggest how best to respond when things go wrong.
Question: How important is public relations to our marketing efforts? How can we bring awareness to our adventure parks through networking efforts?
Earned media paves the way for increased visits.