Peek, an e-commerce platform that offers booking software and a consumer marketplace focused on selling experiences and attractions, received an $80 million Series C investment from WestCap and Goldman Sachs.
Series C investments focus on scaling up a company quickly. After passing more the $2 billion in bookings, primarily in North America, Peek plans use this new investment to expand its engineering and support teams, build new revenue-driving tools and features, and grow its distribution partnerships.
“We have been early adopters and investors in travel technology companies, and have been following Peek.com for years,” said WestCap founder Laurence Tosi, the former CFO of Airbnb. “Ruzwana Bashir is a dynamic leader,” he added of Peek’s CEO and co-founder, “and Peek.com’s unique approach has allowed them to serve millions of people. This is a transformative solution that will allow a wider audience of travelers and locals to have meaningful experiences, and for activity operators to grow their businesses.”
Software currently accounts for the bulk of Peek’s business. Its B2B2C (business to business to consumer) product, Peek Pro, is aimed at tourism companies looking to digitize and manage their online business. Peek’s consumer marketplace sells experiences ranging from aerial adventures to cooking classes to both individual users and businesses seeking corporate events.