The 4th Annual State of the Industry Survey is live! This annual survey collects business information from aerial adventure operations to help you benchmark and make informed business decisions.
Adventure Park Insider and The Association for Challenge Course Technology (ACCT) are collaborating once again on the upcoming State of the Industry Survey to boost participation and analysis of the data. Now in its fourth year, the annual State of the Industry Report helps aerial adventure park operators benchmark their business and informs decisions about capital improvements, staffing, marketing and more.
Adventure Park Insider will present data collected in the annual survey at the 2020 International ACCT Conference and Expo as part of the “Tech Talk” series and in a 90-minute general conference workshop.
ACCT and Adventure Park Insider strongly encourage operators to participate in this industry-wide effort, as greater participation increases the value and precision of the data and provides a clearer overview of the entire industry.
“ACCT is excited to partner with Adventure Park Insider on the industry survey, and we’re hoping to significantly increase participation via outreach to our membership,” said Shawn Tierney, executive director of ACCT. “Good data and the insights that come from it are vital to understanding our evolving industry, so this year please take a moment to fill out the survey—and then sit back and reap the benefits of greater knowledge once the results are in!”
“If you can’t measure it, you can’t improve it. This old adage remains as true as ever. The State of the Industry Survey creates a great benchmark for operators to evaluate their progress and understand how their business compares to the industry as a whole,” said Adventure Park Insider’s publisher, Olivia Rowan.
Operators who participate in the survey will be eligible to receive a complimentary copy of the 2020 State of the Industry Report. Anyone else interested in the report’s data and analysis can purchase a digital copy online.
You can find the survey here. The following articles at adventureparkinsider.com can help you and your staff get ready and understand why this data is important to your business: