Your customers have been bombarded with messages from all manner of businesses. So how do you stand out in a way that breaks through and earns engagement? With earned media, says Ryan O’Grady, president of Fotaflo. And most aerial adventure operations have just the means to accomplish that.
O’Grady says that operators can borrow a page from Facebook and Google, and provide photo memories of better times to past guests. That allows an aerial adventure operation an opportunity to communicate to past guests, and give these former clients something to share with their friends. At a time when many people are becoming fatigued with sheltering in place and being isolated, having something pleasant to share has great appeal.
For a more detailed look at how earned media can keep your brand in the public eye, read O’Grady’s complete view on the subject here. https://www.fotaflo.com/blog/how-to-market-your-business-in-the-face-of-covid-19