Nice to Meet You!

Two years ago we embarked on a journey to launch a new magazine and online resource, Adventure Park Insider, to serve operators and suppliers in the aerial adventure park industry. Today, our vision has come to fruition with this premiere issue.

From the start, we aimed to create a forum for sharing best practices, successful strategies, and management insights on all aspects of operations. To accomplish this, we spoke extensively to industry veterans, and will continue to do so. We hope you feel free to contribute as well, because meeting our goal will take a community effort.

We are no strangers to publishing and, most importantly, to serving the needs of operators in the adventure business. Beardsley Publishing Corporation also publishes SAM (Ski Area Management), the original trade publication for owners and operators of ski resorts. SAM has been going strong since 1962 and remains the “bible” of the industry. And that’s our goal with Adventure Park Insider. Our content will be driven by people who know, understand, and care for the aerial and outdoor adventure park world.

We recognize that aerial adventure parks are relatively new and the industry is growing fast. The anatomy of parks is also evolving rapidly. It’s not easy for operators, builders, and suppliers to stay up-to-date on trends in gear and changes in the regulatory landscape. Our aim is to make it easier for you to stay current.

You will notice that several articles in this issue deal with risk management and guest safety. These issues are core to your operations and the future of the industry. We also include articles on operations-oriented topics, from training and business management to marketing.

At the eleventh hour, we added an article on crisis management. A couple of high-profile incidents over the recent holiday season pointed out the need for operators to understand how to handle public relations when events turn sour. (Hint: plan ahead.)

On the lighter side, we hope you will enjoy our Park Spy on page 32. This “secret shopper” approach provides a fun and informative look at how parks handle both serious and absurd requests from customers. We hope Park Spy will help spark dialogue at your next staff meeting.

And, since respondents in a survey we conducted several months ago (thank you to those who participated, and who helped choose the name of this magazine) said product news was a high priority, we present an array of new products to help improve park operations and offerings.

The staff at Adventure Park Insider are excited to bring you this publication and a related online resource at www.adventureparkinsider.com. We invite your feedback and criticism, as it will help us serve you better in the future. There will be more issues of Adventure Park Insider, and a steady stream of content on our website. The frequency and topics we cover will be greatly influenced by your input.

So please take five minutes and email olivia@adventureparkinsider.com, or complete our reader survey. All respondents (via email or the survey) will be entered into a drawing for an iPad mini. While you are online, sign up for a complimentary issue of Adventure Park Insider.

Finally, the staff at Beardsley extends a big thank you to the advertisers and contributors in this premiere issue. Without them, none of this would be possible.

The Staff at Adventure Park Insider